Joyce終於有.com

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有人認為在香港這彈丸之地,難以發展online shop,我並不贊同,你看,多少人終日流連淘寶?!很多年前黎智英的蘋果速銷失敗,是因為賣的都是樓下超市有的貨品,而且那時網絡世界未及現在的普及。
時裝世界於網上發展得更快,就連Burberry都致力發展online shop就知,只要在剛舉行的秋冬時裝騷上見到的款式,都可即時上網預訂,以快打慢,據聞策略頗為成功呢。

上季開始,Burberry會於時裝show舉行時於全球專門店同步播Live,各地VIP更可即時預訂來季新貨。
所以作為香港龍頭select shop的Joyce,才剛推出Joyce.com eshop,就真的太慢了,不過Joyce懂得以聰明的市場策略來宣傳,首先是推出eshop獨賣產品,只有網上有,要買就要上網;其次便是送禮,凡有Joyce card者只要到Joyce.com登記並download Joyce的iPhone app,就有現金credit,由$200-$500,當然這些credit money必須用來購買春夏新貨。
不過暫時Joyce.com只有5件mastermind的限量獨賣品,坦白說不太吸引。

mastermind x Joyce.com Ashtray $400

mastemind x Joyce.com towel $1,300

mastermind x Joyce.com door mat $1,500

mastermind x Joyce.com 水杯 $400

mastermind x Joyce.com cushion $1,400

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There are 5 comments

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  1. flora

    Hi Michelle,
    請問若果我想買電髮卷/器在哪裏買較好呀?
    另外我髮質較幼及想預防脫髮令頭髮濃密D有推介MA?
    Thanks

  2. michellelau

    flora,
    我的同事話在莎莎,卓悅等已可買到, 不用買太貴的, 就算買樂聲牌這類貴價貨, 其實功能也是差不多而已.

  3. miu miu

    Hi there!
    I’m also the Joyce card holder but didn’t receive any cash coupon after registered the Joyce.com….
    By the way, there is no iPhone apps of Joyce or I’m really a fool? Kindly advise me, thank you!

  4. Angele Heckenberg

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